| Page | Table # | |||
| Introduction | 3-5 | -- | ||
| Survey Highlights | 6-10 | -- | ||
| Respondent Profile | 11 | -- | ||
| Geography, Age, Gender, Net Worth, Income, Investable Assets | 11 | 1-2 | ||
| Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income | 12-13 | -- | ||
| Current Business Conditions | 12 | 3 | ||
| Future Business Conditions | 12 | 4 | ||
| Expectations for the Stock Market and Household Income | 12 | 5-6 | ||
| Economic Outlook by Selected Demographic Segments | 14 | 7 | ||
| Historical Affluent Consumer Expectations (ACE) Indexes | 14 | 8 | ||
| Outlook for Household Income and Savings/Investments | 15-16 | -- | ||
| Expectation for Household Income Changes in 2010 | 15 | 9 | ||
| Savings Expectations by Demographic Segments and Historical Savings Indexes | 15 | 10-11 | ||
| Primary Investment Objectives | 16 | 12-13 | ||
| Plans to Purchase 8 Major Items in Next 12 Months | 17-19 | -- | ||
| Historical Plans to Purchase 8 Major Items | 17 | 14 | ||
| Future Spending Indexes by Selected Demographic Segments | 18-19 | 15-16 | ||
| Expected Changes in Spending for 17 Products and Services | 20-24 | 17 | ||
| Historical Indexes for Expected Changes in Spending | 21 | 18 | ||
| Future Spending Indexes by Selected Demographic Segments | 22-23 | 19-20 | ||
| Historical ACE Spending Indexes for Durables, Leisure, and Travel | 24 | 21 | ||
| Current Employment Status of Self and Spouse | 25 | 22-23 | ||
| Home Values and Household Debt | 26-30 | -- | ||
| Debt on Home as Percent of Home Value by Selected Demographic Segments | 26-27 | 24-25 | ||
| Feelings about Amount of Current Debt by Selected Demographic Segments | 28 | 26-27 | ||
| Actions Taken to Reduce Household Debt by Selected Demographic Segments | 29-30 | 28-29 | ||
| Pre-Recession Spending and Savings Habits by Selected Demographic Segments | 31-32 | 30-31 | ||
| Supporting a Green Lifestyle by Selected Demographic Segments | 33-42 | 32-33 | ||
| Green Items Owned by Selected Demographic Segments | 35 | 34 | ||
| Green Items Likely to Purchase in Next 5 Years by Selected Demographic Segments | 36 | 35 | ||
| Premiums Paid for Green Living | 37 | 36 | ||
| Premiums Willing to Pay in Future for Green Living | 38 | 37 | ||
| Green Activities in Last 5 Years by Selected Demographic Segments | 39 | 38 | ||
| Likelihood of Green Activities in Next 5 Years by Selected Demographic Segments | 40 | 39 | ||
| Premium Paid for Green Activities in Last 5 Years by Selected Demographic Segments | 41 | 40 | ||
| Premium Willing to Pay for Green Activities in Next 5 Years by Selected Demographic Segments | 42 | 41 | ||
| Demographic Attributes of Special Segments | 43 | 42 | ||
| The American Affluence Research Center | 44 | -- | ||
| Mailing Lists of the Affluent | 45 | -- | ||
The 42-page/42-table Spring 2010 Affluent Market Tracking
Study
#17 is
available at a price of $395. With a full set of 149 tables of
cross-tabulated data, the price is $595. To order, click below and tell
us which you would like to buy. Please include the purchase price, your
name, and the name and mailing address of your organization. AARC
accepts checks and charge cards.