The American Affluence Research Center
Spending time with family and friends
gives
the affluent their greatest satisfaction.
Table of Contents
Spring 2010 Survey of Affluent Americans
| Page | Table # | |||
| Introduction | 3-5 | -- | ||
| Survey Highlights | 6-10 | -- | ||
| Respondent Profile | 11 | -- | ||
| Geography, Age, Gender, Net Worth, Income, Investable Assets | 11 | 1-2 | ||
| Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income | 12-13 | -- | ||
| Current Business Conditions | 12 | 3 | ||
| Future Business Conditions | 12 | 4 | ||
| Expectations for the Stock Market and Household Income | 12 | 5-6 | ||
| Economic Outlook by Selected Demographic Segments | 14 | 7 | ||
| Historical Affluent Consumer Expectations (ACE) Indexes | 14 | 8 | ||
| Outlook for Household Income and Savings/Investments | 15-16 | -- | ||
| Expectation for Household Income Changes in 2010 | 15 | 9 | ||
| Savings Expectations by Demographic Segments and Historical Savings Indexes | 15 | 10-11 | ||
| Primary Investment Objectives | 16 | 12-13 | ||
| Plans to Purchase 8 Major Items in Next 12 Months | 17-19 | -- | ||
| Historical Plans to Purchase 8 Major Items | 17 | 14 | ||
| Future Spending Indexes by Selected Demographic Segments | 18-19 | 15-16 | ||
| Expected Changes in Spending for 17 Products and Services | 20-24 | 17 | ||
| Historical Indexes for Expected Changes in Spending | 21 | 18 | ||
| Future Spending Indexes by Selected Demographic Segments | 22-23 | 19-20 | ||
| Historical ACE Spending Indexes for Durables, Leisure, and Travel | 24 | 21 | ||
| Current Employment Status of Self and Spouse | 25 | 22-23 | ||
| Home Values and Household Debt | 26-30 | -- | ||
| Debt on Home as Percent of Home Value by Selected Demographic Segments | 26-27 | 24-25 | ||
| Feelings about Amount of Current Debt by Selected Demographic Segments | 28 | 26-27 | ||
| Actions Taken to Reduce Household Debt by Selected Demographic Segments | 29-30 | 28-29 | ||
| Pre-Recession Spending and Savings Habits by Selected Demographic Segments | 31-32 | 30-31 | ||
| Supporting a Green Lifestyle by Selected Demographic Segments | 33-42 | 32-33 | ||
| Green Items Owned by Selected Demographic Segments | 35 | 34 | ||
| Green Items Likely to Purchase in Next 5 Years by Selected Demographic Segments | 36 | 35 | ||
| Premiums Paid for Green Living | 37 | 36 | ||
| Premiums Willing to Pay in Future for Green Living | 38 | 37 | ||
| Green Activities in Last 5 Years by Selected Demographic Segments | 39 | 38 | ||
| Likelihood of Green Activities in Next 5 Years by Selected Demographic Segments | 40 | 39 | ||
| Premium Paid for Green Activities in Last 5 Years by Selected Demographic Segments | 41 | 40 | ||
| Premium Willing to Pay for Green Activities in Next 5 Years by Selected Demographic Segments | 42 | 41 | ||
| Demographic Attributes of Special Segments | 43 | 42 | ||
| The American Affluence Research Center | 44 | -- | ||
| Mailing Lists of the Affluent | 45 | -- | ||
The 42-page/42-table Spring 2010 Affluent Market Tracking
Study
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