The American Affluence Research Center
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Table of Contents
Spring 2008 Survey of Affluent Americans
| Page | Table # | |||
| Survey Highlights | 2-4 | -- | ||
| Introduction and Discussion | 5-6 | -- | ||
| Respondent Profile | 7 | 1 | ||
| Geography, Age, Gender, Net Worth, Income, Investable Assets | 8 | 2 | ||
| Outlook for the Economy, Stock Market, Personal Household Income, and Savings | 9 | -- | ||
| Current and Future Business Conditions | 9 | 3-4 | ||
| Expectations for the Stock Market, Personal Income, and Savings | 10 | 5-7 | ||
| Economic Outlook by Selected Demographics | 11 | 8 | ||
| Historical Affluent Consumer Expectations (ACE) Indexes | 12 | 9 | ||
| Investment Objectives | 13 | -- | ||
| Historical Tracking Data | 13 | 10 | ||
| Investment Objectives by Selected Demographics | 14 | 11 | ||
| Major Purchases (8 Items) in the Next 12 Months | 15 | -- | ||
| Historical Tracking Data | 15 | 12 | ||
| Planned Purchases by Selected Demographics | 16 | 13 | ||
| Expected Changes in Spending for 17 Products and Services | 17 | 14 | ||
| Historical Tracking Data | 17-19 | 14-16 | ||
| Impact of Current Economic Conditions on Spending by the Affluent | 20 | -- | ||
| Actions Taken (or Not) to Reduce or Defer Recent and Future Expenditures | 20 | 17 | ||
| Plans for Purchase of 8 Major Items Among Those Reducing or Deferring Expenditures | 21 | 18 | ||
| Expected Changes in Spending for 17 Products /Services Among Those Reducing Expenditures | 22 | 19 | ||
| Reasons for Reducing or Deferring Expenditures | 23 | 20 | ||
| Reasons for Reducing or Deferring Expenditures - Frequency Distribution by Number of Responses | 24 | 21 | ||
| Current Type of Mortgage on Primary Residence | 25 | 22 | ||
| Plans for Purchase of 8 Major Items Reflecting Existence and Type of Home Mortgage | 26 | 23 | ||
| Expected Change in Spending on 17 Products /Services Reflecting Existence /Type of Home Mortgage | 27 | 24 | ||
| Current Mortgage Balance on Primary Residence | 28 | 25 | ||
| Plans for Purchase of 8 Major Items Reflecting Mortgage Balance as % of Home Value | 29 | 26 | ||
| Expected Change in Spending on 17 Products /Services Reflecting Mortgage Balance vs. Home Value | 30 | 27 | ||
| Relationship between Mortgage Type and Mortgage Balance | 31 | 28 | ||
| The American Affluence Research Center | 32 | -- | ||
| Mailing Lists of the Affluent | 33 | -- | ||
The 31-page/28-table Spring 2008 Survey of Affluent Americans is available at a price of $395. With a full set of 126 pages of cross-tabulated data, the price is $595. To order, click below and tell us which you would like to buy. Please include the purchase price, your name, and the name and mailing address of your organization. AARC accepts checks and charge cards.