The American Affluence Research Center
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Table of Contents
Fall 2009 Survey of Affluent Americans
| Page | Table # | |||
| Introduction | 2-4 | -- | ||
| Survey Highlights | 5-8 | -- | ||
| Respondent Profile | 9 | -- | ||
| Geography, Age, Gender, Net Worth, Income, Investable Assets | 9 | 1-2 | ||
| Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income | 11-12 | -- | ||
| Future Business Conditions | 11 | 4 | ||
| Expectations for the Stock Market and Household Income | 11 | 5-6 | ||
| Economic Outlook by Selected Demographic Segments | 12 | 7 | ||
| Historical Affluent Consumer Expectations (ACE) Indexes | 12 | 8 | ||
| Outlook for Household Income and Savings/Investments | 13-16 | -- | ||
| Expectation for Household Income Changes in 2009 | 13 | 9 | ||
| Savings Expectations by Demographic Segments and Historical Savings Indexes | 14 | 10-12 | ||
| Percentage of Income to be Contributed to Savings and Investments | 15 | 13 | ||
| Primary Investment Objectives | 16 | 14-15 | ||
| Plans to Purchase 8 Major Items in Next 12 Months | 17-18 | -- | ||
| Historical Plans to Purchase 8 Major Items | 17 | 16 | ||
| Future Spending Indexes by Selected Demographic Segments | 18 | 17 | ||
| Expected Changes in Spending for 17 Products and Services | 19-22 | 18 | ||
| Historical Indexes for Expected Changes in Spending | 20 | 19 | ||
| Future Spending Indexes by Selected Demographic Segments | 21 | 20 | ||
| Historical ACE Spending Indexes for Durables, Leisure, and Travel | 22 | 21 | ||
| Impact of Current Economic Conditions on Spending by the Affluent | 23-28 | -- | ||
| Actions Taken (or Not) to Reduce or Defer Recent and Future Expenditures | 23 | 22-23 | ||
| Reasons for Reducing or Deferring Expenditures - Historical Comparison | 24 | 24 | ||
| Reasons for Reducing or Deferring Expenditures by Selected Demographic Segments | 25 | 25 | ||
| Reasons for Reducing or Deferring Expenditures - Frequency Distribution by Number of Responses | 26 | 26 | ||
| Spending Plans: 8 Major Items and 17 Products Among Those Reducing/Deferring Expenditures | 27-28 | 27-28 | ||
| Feeling Self-Conscious about Financial Situation and the Affect on Spending | 29-32 | -- | ||
| Feelings of Self-Consciousness by Selected Demographic Segments | 29 | 29 | ||
| Reduced or Deferred Spending Due to Appearance of Stronger Financial Situation | 30 | 30 | ||
| Frequency of Reduced or Deferred Spending Due to Appearance of Stronger Financial Situation | 31 | 31 | ||
| Types of Expenditures Reduced or Deferred | 32 | 32 | ||
| Expected December Holiday Gift Spending | 33-35 | 33-35 | ||
| Expected Time to Achieve Economic Recovery and Affect on Spending | 36-40 | -- | ||
| Factors Influencing Return to Pre-Recession Spending Levels | 36 | 36 | ||
| Time to Achieve End of Recession | 37 | 37 | ||
| Time for Unemployment to Decline to 8% | 37 | 38 | ||
| Time for Dow Jones Index to Rise to 11,500 | 38 | 39 | ||
| Time for Home Values to Rise 20% | .38 | 40 | ||
| Time for Value of Savings to Rise 20% | 39 | 41 | ||
| The American Affluence Research Center | 40 | -- | ||
| Mailing Lists of the Affluent | 41 | -- | ||
The 39-page/41-table Fall 2009 Affluent Market Tracking Study
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