Custom Marketing Research of the Affluent
The AARC conducts surveys of the affluent on topics ranging from vacation travel to personal investments. Areas of exploration can include customer satisfaction, media habits, shopping behavior, reactions to potential new products and services, attitudes on important economic or political issues, brand awareness and preferences, spending plans, and charitable giving. We are able to look at both past actions and future intentions.
Because we have extensive experience conducting research among the affluent, we know how to achieve high survey participation rates which, in turn, allow us to keep your costs down. Furthermore, we are able to accurately target households with the level of wealth that is of greatest interest to you.
Using data from the IRS, Federal Reserve Board, Census Bureau, Labor Department and other sources, we are able to conduct secondary research into the most affluent segments of the American population.
As an inexpensive way to conduct research among the affluent, you can purchase proprietary questions in our twice-yearly tracking studies for your exclusive use.